01 / Pursuits
Make the right bets.
Understand the buyer, sharpen your win strategy and focus resources on opportunities that matter most.
UKSA Business Showcase · Strategic ProposalsWin more of the
Win more of the
deals that matter.
Bid, proposal and presentation expertise for organisations that want to compete smarter, win more and create lasting commercial impact.
PURSUITS · PROPOSALS · PRESENTATIONS
Who are Strategic Proposals?
Bid and proposal specialists with a track record of success.
Strategic Proposals helps sales and business development teams win new business and retain important contracts. Their consultants, writers and designers provide specialist support on bids, proposals and pitches, alongside training that builds lasting capability.
30+Years of experience
$50bn+Client wins supported*
The 3 PsFrom opportunity
From opportunity
to winning outcome.
Strategic Proposals brings expertise across the entire commercial journey, from choosing the right opportunity to delivering a convincing final presentation.
02 / Proposals
Tell the right story.
Create persuasive, customer-focused proposals with stronger writing, design and executive summaries.
03 / Presentations
Make it count in the room.
Prepare for shortlist pitches and oral presentations with practical coaching and expert support.
Specialist support
What do you need to win?
From urgent bid support to longer-term improvement, Strategic Proposals works alongside your team to help you secure and retain business.
Live opportunities
Bid management, writing, design and an expert review before you submit.
Pitch support
Coaching and rehearsal for high-stakes presentations.
Rebids
Protect existing revenue with a stronger case for renewal.
Training
Winning Sales Proposals and APMP professional development.
AI guidance
Practical ways to improve proposal processes and benchmark performance.
30+ yearsSpecialist bid and proposal experience
$50bn+Business won for clients, as provided in partner copy*
UKSA endorsedWinning Sales Proposals training
Featured tool / Proposal Benchmarker
See how your proposals compare.
Discover Strategic Proposals’ free Proposal Benchmarker. This short overview explains the tool and the five key factors that influence bid, proposal and pitch success.
Watch on YouTubeOur leadership
Expertise that makes a difference.
Experienced leadership and a wider team of bid managers, proposal specialists, writers, designers and trainers.
Jon WilliamsManaging Director · Strategic Proposals · UKSA Founding Fellow
Strategic Proposals on LinkedIn →
Learn more about Jon's experience and professional background on LinkedIn. This is a profile link, not a photograph.
View Jon Williams' LinkedIn profile →Strategic Proposals on LinkedIn →
Ready to win more?
Let's talk about your next opportunity.
Whether you're responding to a live bid, preparing for a crucial pitch or looking to develop your team, speak directly with Strategic Proposals.