Isolation
Salespeople carried targets, rejection and responsibility, but often had nowhere independent and credible to ask for help.
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Our origins. Our purpose. Our people.
Built by people who believe sales deserves better.
The UK Sales Association was created to give people in sales something the profession had too often lacked: a credible home, experienced people in their corner and a community that helps them move forward.
2021
Where we came from
The need existed long before the organisation did.
Across sales teams, leadership roles, membership organisations and conversations between people looking for their next opportunity, the same themes kept appearing: pressure, isolation, inconsistent development and too few trusted places to turn. UKSA was founded in 2021 to change that.
Our history
The problem
The response
The structure
The future
What began as a simple belief became a connected professional community.
The organisation grew around what people actually needed, not around a traditional membership model. Every part of UKSA exists to make sales careers better supported, better connected and more widely respected.
Community
Real conversations, trusted relationships and shared experience showed that people wanted human support, not more noise.
UKSA
Membership, Fellowship, learning, recognition, events, career support and practical tools were brought together under one professional home.
Influence
A growing network of members, Fellows, employers and partners now helps shape a stronger future for the sales profession.
The people behind UKSA
Built by people who have done the work.
UKSA is not fronted by stock photography or anonymous committees. It is led by people with visible careers, lived commercial experience and a shared belief that success means more when it helps somebody else progress.
Chairman and Founding Fellow
AJ Jenkins
AJ Jenkins
UKSA-FF
AJ brings senior enterprise sales leadership, commercial discipline and a belief that accomplished leaders should make their experience available to others. His involvement helped UKSA develop from a founder-led idea into a profession-led institution.
“Recognition matters. What matters more is using what you have learned to help the next person succeed.”
Career proof, not decoration
Sales Professional of the Year at BESMA.
AJ pictured receiving one of the profession’s highest accolades.
Founder
Adam Brook FCIM
Nearly two decades across membership, commercial leadership and professional communities.
Fellowship Review Team
Lorna Leck UKSA-FF
Lorna is part of the wider team supporting UKSA Fellowship. She contributes to peer reviews, helps assess applications and supports the standards and integrity of the Fellowship process.
Fellowship Reviewer
Education and Standards
Darren Bayley UKSA-FF
Darren oversees the education side of UKSA, supporting training-provider assessments, course quality and the development of credible learning opportunities for the commercial profession.
Director of Education
Fellowship Review Team
Simon Akufo-Tetteh UKSA-FF
Simon is part of the wider team supporting UKSA Fellowship. He contributes practical commercial experience to peer reviews and helps assess candidates against the Fellowship framework.
Fellowship Reviewer
Advisors to UKSA
Supporting the overarching aims of UKSA.
Our advisors contribute experience, challenge and practical perspective from across sales leadership, technology, professional development and commercial transformation.
UKSA Advisor
Andrew Matthews
Andrew supports UKSA with senior sales leadership experience across industrial automation, digitisation and complex solution selling. His perspective helps UKSA remain relevant to leaders building high-performing teams in technical and long-cycle sales environments.
View LinkedIn profile Sales Leadership & Industrial Transformation
UKSA Advisor
Matthew Blanchard
Matthew advises UKSA on scalable go-to-market strategy, sales performance and the systems that help commercial teams grow. His experience building SaaS revenue and high-performing international teams supports UKSA's wider ambition to strengthen modern sales leadership.
View LinkedIn profile SaaS Growth & Sales Performance
UKSA Advisor
Richard Higham
Richard brings decades of experience in sales performance, professional selling and leadership development. He supports UKSA's overarching aims by contributing perspective on ethical selling, customer value and the capabilities sales organisations need in a changing world.
View LinkedIn profile Professional Standards & Sales Effectiveness
UKSA Advisor
Mike Guerin
Mike supports UKSA with more than 20 years of experience across commercial transformation, go-to-market leadership and sales coaching. As a Founding Fellow, he helps connect UKSA's wider aims with the practical realities of leading teams, scaling revenue and developing people.
View LinkedIn profile Commercial Transformation & Coaching
Our mission and vision
Belong
Develop
Progress
Contribute
To make sales a profession people are proud to belong to.
Our mission is to help people build successful, rewarding and sustainable careers in sales. Our vision is a profession where everyone can access trusted people, meaningful development, credible recognition and genuine opportunity.
For people
A professional home that offers perspective, connection and support throughout a career, from a first sales role to senior leadership and Fellowship.
For the profession
Clearer recognition, stronger standards and a collective voice shaped by people with direct experience of modern sales.
Connect
Build trusted relationships with people who understand the realities of sales.
Learn
Use practical resources, live learning and experience that can be applied immediately.
Grow
Find opportunities, introductions and support that help careers and businesses move forward.
Give back
Share knowledge, mentor others and help strengthen the profession for those who follow.
How the idea became real
Professional home
Human connection
Shared experience
Careers and talent
One ecosystem, built around people rather than products.
Different moments in a career require different kinds of support. UKSA connects the professional home, human community, experienced Fellows and career opportunities so that people can access the right help at the right time.
UKSA
Membership, professional recognition, learning, resources and a voice in the future of sales.
Events
The Lonely Sales Club® creates relaxed spaces for honest conversation and meaningful relationships.
Fellows
Experienced professionals assess, mentor, introduce and contribute their knowledge to help others progress.
Migrato
Migrato® connects experienced people with employers and opportunities beyond the usual recruitment model.
The next chapter
The strength of UKSA is the people who choose to stand behind it.
Members, Fellows, leaders, partners and employers bring the experience, generosity and ambition that make the platform useful. The organisation provides the structure. Its people create the value.