What are salespeople really earning? Are targets becoming harder to achieve? How is the profession changing, and what should employers be doing about it? Explore our published commercial analysis and case studies below. Our research examines the questions that matter to people who sell and the businesses that employ them.
Research, commercial analysis & case studiesExplore business models, commercial change and the issues shaping sales leadership. These published pieces, including our new Autumn Budget 2026 Impact Report, are available now.
Economic analysis · October 2026An interactive assessment of the Budget's implications for sales professionals, employers, recruitment, taxation, customer spending, investment and the outlook for 2027.
UK Sales Association
Budget 2026 Impact Report
Commercial analysisMicrosoft’s attempt to reshape gaming around recurring access, scale and acquisition-led growth.
UK Sales Association
Total Reads 8,421
Commercial analysisHow customer expectations moved faster than the proposition, operating model and commercial identity.
UK Sales Association
Total Reads 16,578
Commercial analysisA commercial thought experiment focused on revenue, access, relevance and public value.
UK Sales Association
Total Reads 37,863
Thematic case studyWhat AI-led workforce reductions reveal about cost, capability, customer experience and resilience.
UK Sales Association
Total Reads 18,149
Thematic case studyWhat the underrepresentation of women in sales and executive leadership reveals about merit and opportunity.
UK Sales Association
Total Reads 23,737
Thematic case studyWhy mental health in sales is a strategic leadership, performance and risk issue.
UK Sales Association
Total Reads 40,332
Explore our published analysis and case studies above. Members can also access exclusive research, detailed findings and supporting resources within the UKSA members’ area.
Explore UKSA membershipResearch & Reports is available now.
